Six-Time Grammy award-winning, inspirational gospel and r&b icon, government music producer for the OWN community scripted his collection, ‘Greenleaf’ BeBe Winans, returns in partnership with Hidden Seashore Recordings for a deeply heartfelt single, “Black Lives Matter.” Coinciding, L.A. based mostly advertising and marketing and inventive company, Quantasy + Associates, has produced a deeply emotional music video for the only. It options Winans’ studio efficiency of the tune, woven between riveting pictures of individuals from around the globe, united on the frontline, standing towards the racial injustices minorities face on a regular basis. The impactful video and tune are supposed to honor the valuable lives misplaced all through years of race-based police homicide and brutality. A car for fundraising efforts, tune proceeds will go to Black Lives Matter group and Bryan Stevenson’s Equal Justice Initiative.
Winans commented, “After witnessing the horrific tragedies of Ahmaud Arbery, Breonna Taylor, George Floyd and so many different numerous lives being lower brief, I began to consider the methods I may lend my voice to this motion. Music has at all times been a method to deliver positivity, hope and folks collectively, so I wished to create a tune that would assist deliver a way of peace to this world for our kids, together with my very own. Black. Lives. Matter.”
Hidden Seashore Recordings CEO, Steve McKeever, additionally commented, “Music has an unequalled capability to bypass resistant minds, fears, and nervousness. Music invades the guts and soul of an individual—the place love and empathy reside. And when music is ingeniously matched with highly effective imagery, like what Ron Gillyard and his workforce at Quantasy have crafted, it elevates the message to an entire new plateau of affect. I’m hopeful that BeBe’s voice will probably be an entry level for individuals to really feel and perceive the depth of the issue in order that we will collectively discover the options which are instantly wanted.”
Watch “Black Lives Matter” beneath: