For Spring 2020, singer-songwriter Justine Skye has teamed up with H&M to design a capsule assortment for the pageant season. The gathering options body-con and outsized silhouettes with a mixture of sporty items in comfortable neon yellow organza and silver metallic. Following a profitable collaboration with the model within the US, Skye is the face of the worldwide marketing campaign, which she co-created along with unbelievable stylist Ade Samuel and famend photographer Tyler Mitchell. The Justine Skye x H&M assortment can be out there in choose H&M shops and on-line at hm.com from March 12.
“With this pageant assortment, we wished one thing that was new and contemporary to the pageant scene. Often, the pageant may be very boho so we thought the items ought to characterize one thing totally different. I’m an enormous advocate for being comfy it doesn’t matter what – that’s how I really feel empowered by my look. Once you go to a pageant, you’re all the time shifting round so I created items that had been comfy however nonetheless extraordinarily cute and all goes collectively,” says Justine Skye.
“It’s been such a enjoyable and artistic course of working along with Justine Skye for this H&M Pageant assortment. We wished to create fashionable pageant items with a little bit of edge that had been simple to combine and match and with a enjoyable mix of sporty and female silhouettes. Including the comfortable neon yellow and silver metallic created that eye-popping freshness we
had been after and now we are able to’t watch for the pageant season to begin,” says Emily Björkeheim, H&M’s Head of Design Divided.
The Justine Skye x H&M assortment captures the trendy pageant clothes vibe and options streetwear and athleisure-inspired items similar to neon biker shorts and a crop prime, matching
metallic nylon windbreaker and shorts with paneled particulars and drawstring waist, a softly tailor-made shirt and shorts set comprised of organza, in addition to a cropped lengthy sleeve metallic shirt and classic fashion t-shirt with Justine herself as a motif. Equipment embody bucket hats in neon and a bandana scarf. Alongside the gathering and marketing campaign, this yr Justine joins The League, H&M’s ambassador program as a storyteller for the model with particular entry to occasions and collections.
