In help of Black Historical past Month, heavy-hitting streaming service Pandora introduces a brand new station that explores the worldwide development of R&B music Aptly titled Fluent, the brand new station is outlined as an “different worldwide R&B expertise programmed by six numerous music style curators starting from pop to conventional R&B.”
A primary in Pandora’s historical past, Fluent’s playlist will embody multi-cultural R&B acts like Summer season Walker, SiR, Ozuna, Wizkid and Koffee. In promotion of the brand new station, Pandora launched a 35-second advert, saying, “We had been raised on the rhythm, beats that transcend borders, chords that cross genres. We’re the voices of a common language fluent within the vibe: R&B.”
Throughout a latest interview with Billboard, Fluent co-creators Bryant and Tiana Lewis spoke on the concept behind the station, stating: “Fluent got here out of an natural dialog that a bunch of us on the staff had been having about R&B and the place it’s on the earth at the moment. It’s a style that has by no means gone away. It has had its ups and downs, nevertheless it’s additionally at a degree now the place the style has stretched into completely different elements of the world. So we thought, why not put all of those several types of R&B primarily onto one station. We introduced within the Latin, Caribbean, African and different programmers to create this different worldwide R&B expertise that we predict the world can recognize. Particularly the youthful demo as a result of they all the time have their fingers on the heart beat of what’s taking place. It’s a vibe that you just can not catch wherever else presently.”
When requested about what artists R&B followers can count on to listen to on Fluent, Lewis responded, “ a broad spectrum, you’ve received Summer season Walker, H.E.R., Fortunate Daye. However then you definitely even have Ozuna, Koffee, Dangerous Bunny and Wizkid. It’s undoubtedly vibe-based. On the finish of the day, the core of numerous reggaetón, Afrobeats and Afropop is R&B — in a distinct language. So we’ve received the larger artists in every of those completely different areas whether or not we’re speaking concerning the Latin or African group. Nevertheless it’s additionally a chance to find artists like a Koffee, the primary feminine to win a Grammy within the reggae class. She i additionally extraordinarily younger so we now have no clue what she’s going to do subsequent. However everyone’s simply excited to look at her go. At Fluent we champion artists who’re popping and doing nice issues. It’s nearly good music.”
Pandora’s R&B and Hip Hop stations boast over 53 million listeners. R&B alone attracts 22 million.