It’s been a bit on the quiet aspect for singer-songwriter Paloma Ford over the previous few years, however it appears as if her hiatus is coming to a detailed. Releasing her newest Jowan Sanders-produced single “Rain” final month, the mannequin is taking the chance to ring within the new yr and the brand new decade by releasing a horny new video to accompany it. Premiering proper right here on ThisIsRnB, “Rain” is a visually seductive re-introduction to the Paloma we as soon as knew.
Lifted from her upcoming undertaking X Tapes, it was solely proper that the tune — which briefly samples each SWV’s “Rain” and TLC’s “Waterfalls” — obtained a visible as alluring because the tune suggests. When talking to ThisIsRnB in regards to the Brock Mills and Touré Mccord co-directed visible, Paloma needed to make sure that she portrayed the entire feelings you expertise by love and provides a nod to the period that impressed the one: the ’90s.
“I needed the temper of the “Rain” video, just like the tune, to seize the combined feelings lots of us face when falling for somebody: the eagerness and the joy, but additionally the doubt and frustration,” she acknowledged. “I fell in love with R&B and Rap tradition within the ’90s/early 2000s. I used to be drawn to the visuals, the sultry and the creativity. So I’ve at all times mirrored that in my visuals and music. “Rain” notably was influenced by Lauryn Hill’s “Ex-Issue” and the film, Stomach. My objective was to simply evoke those self same emotions I had once I first fell in love with music and the tradition for my followers.”
Managing to just do that, Paloma assured us that this isn’t the one observe that she’ll ship these emotions with. Planning to launch her undertaking X Tapes quickly, the gathering — as referred to by the gorgeous songstress — will function her first compilation of tracks since 2016’s seven-track EP Almost Civilized.
“X Tapes is a set of my feelings and experiences falling out and in of affection,” she mentioned. “”Rain” was the right approach to introduce X Tapes as a result of with the intention to inform a narrative of heartbreak, you gotta begin at the start — which is love. Music has at all times been my outlet and remedy. This undertaking is greater than only a compilation of songs; it’s my story. Each tune is private. And hopefully, it resonates with individuals who have skilled comparable experiences. That’s what music is all about and X Tapes goes to be a refreshing reminder of that.”
As we await the discharge of the promising new assortment, take a look at the premiere of “Rain” beneath.