After releasing her debut single ‘Choice & Precedence’ in December 2019 to shut out the last decade in wonderful trend, South London R&B singer and songwriter SHAMIM has kickstarted her 2020 with the daring, thrilling and fierce new music video for her now buzzing single ‘OPTION & PRIORITY’. Produced by Amandeep Dhaliwal, who has beforehand labored with the likes of A2, Jevon, and Sam Sensible underneath his Clonez moniker, ‘Choice & Precedence’ is a forward-pushing up to date R&B providing, led by Shamim’s charming vocal efficiency, and highly effective message of self-worth.
WATCH ON YOUTUBE HERE: https://www.youtube.com/watch?v=-xeO4ueDlGA
STREAM + DOWNLOAD HERE: https://smarturl.it/OptionAndPriority
Filmed in London, and directed by Prince Mensah (Movie Boy Leisure), the visuals for ‘Choice & Precedence’ do amazingly to convey the track’s theme of ladies’s empowerment additional to life, with Shamim, because the main woman, exhibiting the sense of energy and management the lyrics of the track allude to. Making use of Shamim’s highly effective magnetism and plain potential to carry your consideration, her edgy trend and styling, and the traditional London visible backdrop, the ‘Choice & Precedence’ video is heavy on messaging of freedom of expression, empowerment and the energy of a lady.
Born in Uganda and raised within the UK, with musical influences coming from legends comparable to Etta James, Nina Simone and Otis Redding, Shamim may be very clear about what strikes her. “I’m impressed by honesty in music”, confesses the R&B rising star, who comes extremely beneficial for those who like Beyoncé, Rihanna, Jorja Smith, Ella Mai, Summer season Walker or SZA, and who desires to place reality on the core of her message. Shamim is reluctant to be pigeonholed, and is set to create with the identical freedom and fearlessness that has marked the work of a lot of her idols.
Along with her debut ‘Choice & Precedence’ lastly out, Shamim is trying ahead to establishing herself as one of many UK’s brightest rising stars in 2020.
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