Following her critically acclaimed debut single ‘Management’, which was launched in November final 12 months to rave opinions from the likes of BBC Introducing, Lefuturewave, DiscoverNU, and Mercato Metropolitano Radio, and approaching the again of her first ever sold-out London headline live performance at 93 Toes East in January, thrilling new Berkshire singer and songwriter CHAR is proud to unveil her first providing of 2020 – the superb new single ‘SAME AGAIN’, which comes accompanied by her first ever music video.
Produced by longtime Roots Manuva collaborator WaggaMan, and combined/mastered by Jarrad Hearman, who has labored with the likes of Sinead Harnett, Nadia Rose, and Katy B, ‘Identical Once more’ is a mesmerising providing with heat R&B and luxurious pop sensibilities, led by CHAR’s gloriously clean vocal dexterities and effortlessly soulful supply, underpinned by a slow-building jazz-soul fusion minimalist musical backdrop, which permits CHAR to steal the present from begin to end.
Thematically, ‘Identical Once more’ sees CHAR wanting introspectively at “the cyclic repetitive habits we regularly discover ourselves trapped in, not contemplating the results of doing the identical factor time and again, and anticipating a distinct consequence – whether or not it’s going again to that one particular person time and time once more, or repeating the identical evening out time and again. The observe is a little bit of arduous nudge for me, however there’s additionally a self-soothing facet to the observe, the place I’m saying ‘let’s not beat ourselves up an excessive amount of’, as a result of life is already tough sufficient to navigate by means of as it’s”.
For the music video for ‘Identical Once more’, CHAR has collaborated with a women-led inventive and visible crew, which she put collectively on Daisie, the inventive collaboration platform co-founded by Maisie Williams (Sport Of Thrones, X-Males: The New Mutants), for which CHAR was an early adopter, having been chosen as one of many Daisie100 to launch the platform in 2018. The ‘Identical Once more’ visuals have been directed by London-based French artwork director and inventive designer Jade Nodinot (BRIT Awards, Armani, Harrods, Rolex), with cinematography by Alexandra Barbareau.
Raised in Maidenhead and now primarily based in London, after graduating from Liverpool College, CHAR’s musical model can finest be described as heat quintessential R&B, with up to date melodic pop influences, whereas her lyrics and songwriting slant in the direction of a self-reflective tone, as she tries to seek out the proper stability between energy and vulnerability, knowledgeable by her personal private struggles along with her psychological well being. Outdoors of the music, CHAR additionally makes her voice heard, because the co-founder of a non-profit psychological well being and well-being organisation for younger individuals known as Mad Millennials.
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